The Importance of Maintaining an Attractive Shed Lot
The scenery is absolutely breathtaking; rigid mountaintops stare back through the cabin windows. This cabin was meticulously built to capture nature’s essence, with windows allowing natural light to pour in and a front porch offering a magnificent view. Nestled on a bluff with a wraparound driveway, it provides sufficient privacy while maintaining a panoramic spectacle. From a distance, it’s charming and full of character. Up close, it’s even more impressive. It exudes a powerful message without uttering a word. Yes, the appearance matters significantly.
Premier Barns, Richmond Missouri
We began our trip with a visit to Premier Barns located in Richmond, Missouri, for our first podcast interview of the journey. Mike Garber, introduced to me through Austin Weaver of E-Impact Marketing, welcomed us (yes, even competitors can be friends in the shed industry). Little did I know, I would also meet Mike’s father, Steve Garber, who started the business in 1996. I had previously visited there as an RTO rep in Missouri, but did not initially recognize the connection until seeing the familiar driveway. The premises were tidy, well-kept, and aesthetically appealing, from the manicured lawn to the orderly lumber stacks. It was evident they took great pride in running a family-owned business.
Innovations Manufacturing, Denver, Colorado
Our journey continued to Denver, where we interviewed our friends at Innovations Manufacturing, including Adrien de Maleissye and Owen Bunker. They’re an extraordinary team working on designs poised to significantly impact the shed industry both now and in the future.
Yoder’s Storage Sheds, Penrose, Colorado
Next was Yoder’s Storage Sheds in Penrose, Colorado, where we had a delightful visit with Cody Petersheim. From there, our road trip took us through the stunning vistas of Moab, Telluride, and Durango — some of the most beautiful scenery one could imagine. This particular trip was quite extensive, lasting two weeks. Along the way, we encountered numerous shed manufacturers, shed lots, haulers, and those providing essential products and services to the industry.
Whenever I see a shed lot, I blurt out, “Sheds!” like an overly enthusiastic Shed Geek (which, let’s face it, I am). One of my favorite activities is to slow down and evaluate how aesthetically pleasing the lot is. Similar to the carefully maintained cabin where we spent a week in the middle of nowhere, Colorado, the visual appeal of a shed lot speaks volumes.
10’x24’ deluxe cottage.
Photo courtesy of Premier BARNS
Why Appearance Matters
Imagine arriving at a rundown cabin with trash strewn everywhere, dilapidated doors, windows that wouldn’t close properly, and rotten timbers. Disappointing, right? We might have opted for the comfort of our RV instead. But we were greeted with a freshly stained front porch, a lovely wooden rocking chair, and an obviously well-maintained property.
So, how does the customer view your shed lot? In the shed business, some folks take orders while others focus on becoming sales professionals. Various scenarios could impact your approach: perhaps you’re a consignment dealer dependent on the shed company for lot setup, or maybe you’re wholesaling and operating as an independent retailer. Regardless of your situation, much like creating an inviting digital storefront, setting up an appealing shed lot should be a top priority.
Setting Up Your Shed Lot
1. Lot Arrangement
Carefully consider how your sheds are positioned. Are they aligned with matching rooflines and neatly tucked corners, arranged by size, color, or style? A well-organized lot can make a significant first impression.
2. Landscaping and Maintenance
Think about landscaping — whether adding gravel or greenery — and maintaining it meticulously. If your lot has gravel, do you rake it regularly to eliminate tracks left by shed movements? Well-maintained surroundings speak volumes about your business’s professionalism.
3. Signage
Effective signage is crucial. Ensure it’s the right size for passing drivers to read comfortably and clearly conveys the necessary details, including business hours and contact info. Consider adding an open sign or, if unmanned, easily accessible brochures or business cards to provide prospective customers with the information they need to reach you.
Customer Interaction with Your Lot
Next, factor in how you present yourself. Is your lot manned or unmanned? If unmanned, are there instructions easily visible for contacting you? Providing a seamless customer experience can prevent them from moving on to the nearest competitor.
4. Curb Appeal
Visual appeal draws customers in and makes them feel comfortable exploring further. Your lot should look inviting from road or driveway. First impressions matter, and a neat, organized, and attractive lot assures customers of the quality of your sheds.
5. Easy Navigation
Make sure your lot is easy to navigate. Customers should be able to walk around without obstacles, making it easy for them to compare sheds and envision their own in those settings.
6. Cleanliness and Orderliness
Keep your shed lot free of clutter and debris. Trash, scattered materials, and unkempt areas can turn potential customers away. Maintain a habit of regularly cleaning and organizing the lot. Remember, cleanliness reflects the quality of your offerings and attention to detail.
Enhancing The Customer Experience
7. Personal Touches
Simple personal touches can make a big difference. Adding flowers, a small garden, or even decorative elements like vintage advertising signs, barring they don’t clash with the shed styles, can create a unique, welcoming atmosphere.
8. Informative Displays
Having informative displays and clear, visible price tags on all sheds will keep customers well-informed without needing immediate assistance. A knowledgeable customer feels more confident in their purchase decision, and transparent pricing builds trust.
9. Consistent Upgrades
Consider periodic upgrades to your lot. Refresh the paint, update signage, or introduce new shed models. Keeping your lot updated and modern shows customers that you’re dedicated to providing the best options available.
Bridging Digital and Physical Experiences
While a physical storefront matters, don’t neglect the digital experience. An appealing online presence should complement your physical lot.
10. Interactive Features
Invest in features like online 3D shed configurators, high-quality photos, and captivating videos. These tools allow customers to explore options and visualize their future shed without leaving home.
11. Responsive Design
Ensure that your website is user-friendly, responsive, and provides all necessary information, including business hours, contact details, and an FAQ section. Make it easy for customers to reach out to you digitally.
Building and maintaining an appealing shed lot speaks directly to the customer about your business standards and values. It’s the first chapter in what could be a long story of trust and satisfaction. While competition exists, how you present yourselves — both aesthetically and professionally — will often be the deciding factor for potential buyers.
Invest time and effort in making your shed lot an inviting and engaging place that offers a unified, pleasing experience both in person and online. This approach not only attracts customers but keeps them coming back.
Remember, as a professional in the shed industry, the details matter. Success isn’t just about selling a product; it’s about providing an experience. From the immaculate presentation of your lot to the seamless digital experience, every interaction counts.
So, the next time you pull into your shed lot, ask yourself: What story is it telling? Does it invite customers in, or send them looking elsewhere? Make improvements where needed and keep striving for excellence. Your dedication will not go unnoticed.
